McDonald's: A Case Study in Glocalization. What the hell is media and globalization? It has a good grip and fits every pocket. Can media ethical codes and frameworks developed in North America and Europe, be applicable in other contexts, such as Africa? Companies, such as McDonald's, have relied on television and commercials in not only the Western Hemisphere but in other parts of the world to attract a varying ranges of audiences in accordance to the demographic of the local area. Though about half of these novels were published outside of North America, most Harlequin writers were from English-speaking countries. This phenomenon is the relative inverse of Americanization and the suppressing of local preferences in favor of providing goods and media whose content has been dictated by foreign entities. This gives cities and local authorities an increased global role, blurring the division between geography and politics.
Thirdly, there is an assumption that audiences are passive, and that local and oppositional creativity is of little significance. This email address is already registered. Manufacturing consent: The political economy of the mass media. Perhaps as globalization progresses and cultures become more fluid, then people will be more able to understand each other. The ruling class and the ruling ideas. Visuals illuminate the practice of glocalization in a city that has long been a mixture of cultures.
This however can be very costly and time-consuming. He can be contacted at. Suggested Citation Corrections All material on this site has been provided by the respective publishers and authors. However, the above picture of the everyday realities of journalists in Africa brings us to realise that Western theories cannot be applied unproblematically to African contexts — although this is often what is being done in media training programmes, media textbooks and international media watchdog organizations. It had referred to the adaptation of farming techniques to local conditions.
Mixing Cultures through Globalization and Glocalization People are not inherently different from each other. Gurevitch eds Mass Communication and Society. Some of the key theorists include Appadurai, Featherstone, Garcia Canclini, Hannerz, Lull, Pieterse, Robertson, and Tomlinson. We have no references for this item. Foreign offices decided which books to translate and publish; they then did their own translating and editing.
Retrieved 14 April 2015, from Voice of America. Media control: The spectacular achievements of propaganda. This decreases the inequality gap as people who couldn't previously afford products when the market was controlled by local monopolies are able to purchase the product for cheaper. Retrieved 14 April 2014, from Neyazi, T. Also consider the situation in Zimbabwe, where the Mugabe government has clamped down severely on the private media, and journalists and editors are routinely harassed and treated harshly should they dare criticise the government. These are based on the look and feel of the particular area. Mass communications and American empire.
The effects of media globalization in non-Western countries have contributed to shifts in media ownership, content, and structures, but it has also exerted influence on the level of professional ideologies, ethical frameworks and practices of media workers. Our original question was: Can media ethical frameworks travel? Also, while global strategy emphasizes standardazation of global products, glocal strategy explains the balance that must exist between the standardization and local adaptation of business activities and products. Global media is often portrayed in a local context — glocalization — which gives people a better sense of identity as well as a familiar lens through which to view a global media. The ruling class and the ruling ideas. Postmetroplis: Critical Studies of Cities and Regions. You forgot to provide an Email Address.
Journal of Progressive Human Services. It would give a different feel to customers and ultimately, proves out to be a great step. Critical Inquiry in Language Studies Special Issue: Immigration, Language, and Education 6 1-2 , 63-80. This allows to link your profile to this item. Globalization does not mean that Western cultural products, ideas and values merely sweep over the rest of the world, obliterating all difference in its way.
Eds , Media and cultural studies: Keywords pp. Globalization of the media and the challenges of democratisation in Nigeria. In other words, commercials are usually skipped over in countries such as China, so McDonalds advertises its products through newspapers and magazines. This practice would surely be condemned from a Western, liberal point of view, but when seen in the context of severe economic hardships in Cameroon, Ndangam notes that accepting gombo might be seen rather in terms of a coping mechanism for survival than a wilful breach of ethics. Instead it should be understood as two moments in the same process of glocalisation, in which the global is rearticulated in the local context, and local responses are intertwined with global influences. The demise of apartheid opened the country to the influx of global capital, such us the Irish media giant Independent.