The high protein bars segment accounted for about 56% of the total protein bar market share, as of 2016. Thomas also pointed out U. Soda sales have been declining steadily over the same period, while energy drink sales have been booming. Top Selling Energy Drink Brands continues to dominate as the energy drink leader, but has experienced huge growth in the last few years. A historical analysis for the four-year period from 2012 to 2016 has been compared with the forecast period ending in 2022 to present readers a complete picture of the protein bar market. Example Lucozade Sport Energy Bar.
Growing prevalence for energy food, drinks and gels have led to the incorporation of more striking flavor profiles, thereby driving the growth of the market for energy gel globally. Once only considered a food source for performance and endurance athletes looking for a quick energy boost, forming segments allowed energy bar companies to find new target markets. Organic Energy Bar Sales, Revenue, Price and Gross Margin 2012-2017 9. The fat content in energy bar is usually kept very low, the source of fat is often dark chocolate and cocoa butter. Stiff competition from cereal bars is also a restraint.
The manufacturers are trying to bring about products with the best blend of taste and healthy ingredients. Moreover, marketing campaigns of protein bars by the fitness clubs, as a substitute for has skyrocketed the sales of protein bars. We want to take care of them. Athletes are often concerned with the specific ingredients, not wanting wheat or lots of sugars but high in protein. Nature Valley also recently introduced a Fruteria bar in Strawberry Apple, as a response to the consumer demand for ingredients they can truly see in their food. More than 52% of the 46 respondents that responded said that they would recommend Power Bars. Invitations to participate were posted in health and fitness clubs on Facebook.
Moreover, the low disposable income of consumers and use of products limited only to athletes and bodybuilders have also been hindering the growth of the global sports food market earlier. Among the various types, the energy bars segment accounted for the largest share 71. Summary of Key Findings One-hundred-and-forty-four respondents agreed to participate in this 19-question survey. All quotes are in local exchange time. On the basis of flavors, the market is segmented into fruit flavor, chocolate flavor, nut flavor, and mixed flavors.
For more information, visit Food bars have been generating sound and fury in the marketplace recently, posting double-digit growth rates for successful product types in the mass market as well as the natural products channel. Complete Report Details Major Key Points in Table of Content: 1 Study Coverage 1. The company profile and competition landscape chapter serves this need effectively. Snack Bars in Switzerland by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2018. Over the past few years, cereal bars with reduced calories, fat or sugar have performed quite well, although the number of product introductions with these claims has fallen sharply in the last five years. Cereal bar manufacturers are targeting consumers who wish to move away from treats and are looking for a workout energy boost, a nutritious snack or even a fast meal replacement option. There seems to be a high demand for taste innovations in the protein bar market as the consumer base has diversified immensely.
Strength, Weakness, Opportunities and Threat to the organization. Penetration is lowest among those age 55 and older. Even vegans have begun buying energy bars to supplement the complex proteins from meat and dairy missing in their diets. Shin Dosho Member - Board of Directors Osaka Gas Co. The brand is well received by its followers much like the Clif Bar brand is perceived by its followers. With increasing number of health clubs and growing awareness for protein bars, the market is expected to spur the demand during the forecast period.
Dietary trends have had a major transformative influence on the snack bar category. Other offerings include Strawberry Banana and Cherry Chocolate. The consumers are seeking protein bars more for maintaining general wellness, than for any specific requirement. Many companies offer protein bars with natural ingredients, and without any allergens. If Power Bar wants to increase its market share and maintain its relevance, it must seek to increase its value proposition among its followers. The snack bar category continues to prove to be particularly innovative and dynamic, on account of its responsiveness to health trends and the mix of large multinationals and small start-ups that operate within it.